7/4/2023 0 Comments Serp seo checker![]() Similarly, in the eyes of Google, a wider breadth of trustworthy content is a signal of expertise and builds topical relevance and association to your niche. But generally, as a potential customer, you’ll be more likely to trust Store B. Of course, there’s much more at play here. On the other hand, Store B has the product page, a “contact us” page, and several relevant and informative blog posts answering common queries to do with contact lens eye care. Store A provides a single product landing page to purchase the lenses. Let’s say, for example, you are looking to purchase contact lenses. Splitting this content out into hyper-focused landing pages is a far more optimal content strategy.īuilding out a strong breadth of content relevant to your niche also helps build authority and topical relevance to your industry in the eyes of Google. Even if you were to target keywords of different focuses through separate passages of content on a single page, you’ll be diluting the overall relevancy of that page. In my experience, however, Google prefers to rank content that is super relevant to the search term. If Google ranks single-page websites in the top positions for your targeted query, then chances are you can rank in the top positions with a single page too. The best way to understand the search intent behind a keyword is to simply search the terms manually and see what results Google serves up. This process is often referred to as “ keyword mapping,” where keywords are mapped to dedicated landing pages based on Google’s perceived search intent behind the keyword. While it’s possible to target different keywords via a single landing page, in SEO, it’s often more effective to split keyword targeting out via separate pages with a dedicated focus. One of the biggest issues with a single-page website is that you are limited to targeting a small group of keywords. Lack of content compromises keyword targeting Here are my top reasons why single-page websites aren’t good for SEO. Single-page websites limit your potential to grow organic traffic. In most instances, you’ll want to launch your website with more than one page. ![]()
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